Global HR Consultancy

The Challenge

A global consultancy had outdated product pages, each built on different layouts with no unifying structure.

The team had begun using AI to accelerate content production. But with no editorial standards or governance in place, AI-generated copy was inconsistent, off-brand, and creating confusion across sales teams and customers alike.

Five platforms. No common standard. Every update felt like a risk.

What We Built

✓ A narrative framework and messaging architecture aligning product value propositions across all five platforms to a single approved story

✓ Editorial guidelines and an AI usage policy governing what the tools could produce independently and what required practitioner review and sign-off

✓ A structured review workflow with defined roles, so every piece of content had a clear owner and an auditable approval path before publication

The Result

→ One consistent structure across all touchpoints, applicable to both human and AI content.

→ Teams could create and review confidently, with clear governance on what gets approved.

→ AI output quality measurably improved once editorial standards were embedded in the workflow.