National IT Services Organisation

The Challenge

A technology services company had content scattered across its CMS with no central process for planning, approving, or publishing.

Campaign teams had begun experimenting with AI writing tools. Output was faster. But there were no common standards, unclear ownership, and no way to verify whether published content reflected the organisation’s actual messaging priorities.

The content existed everywhere. It worked nowhere.

What We Built

✓ A content governance model defining ownership, approval gates and sign-off protocols across all content types and channels

✓ An editorial standards framework embedded into existing AI tool workflows, with clear guidelines on what requires human review before publication

✓ A content taxonomy reorganising the CMS by purpose and audience rather than by team or format, with templates for all recurring content types

The Result

→ Content moved from idea to execution with clear ownership and accountability.

→ Leadership could see what was being created, why, and who had signed it off.

→ AI tool usage became structured and verifiable. Not a wildcard in the process.